When it comes to renovating your home, the journey can be as exciting as it is overwhelming. Between budgets, design decisions, and unexpected surprises, there’s a lot to navigate. That’s where experienced professionals like Russell Clark from Licensed Renovations step in. With decades in the industry and a reputation for honest, practical advice, Russell is passionate about helping homeowners bring their dream spaces to life.
At the Auckland Home Show, Russell shares his hard-earned expertise in the Seminar Series, guiding Kiwis through the renovation maze. Here are some of his biggest insights to help you start your project on the right foot.
From Builder’s Apprentice to Renovation Expert
Russell’s journey began straight out of school, trading classrooms for construction sites. From working overseas to founding his own company in New Zealand, his career has always been about creating spaces people love. Over time, he chose to specialise in renovations, seeing the joy it brings when existing homes are transformed into something fresh, functional, and future-proof.

The Big Questions: Budget and Scope
Unsurprisingly, the most common questions Russell hears are: “How much will it cost?” and “How long will it take?” His advice? Start with clarity. Before investing in plans, permits, and engineering, make sure your budget matches your scope.
“People often dream big, but if the numbers don’t line up, it can lead to disappointment,” Russell explains. “Sorting that out at the start saves time, money, and heartache later.”

Common Mistakes to Avoid
According to Russell, one of the biggest traps homeowners fall into is not being clear about what they want. Without a detailed scope, quotes can vary wildly because builders are pricing completely different ideas.
He also cautions against chasing the lowest price without understanding what’s included: “The devil is in the detail. A cheaper quote may not actually give you what you thought you were paying for.”

Why Experts Make the Difference
The team from Licensed Renovations do more than just build—they guide decisions based on lifestyle, durability, and long-term value. From bathroom layouts to decking materials, Russell stresses the value of advice grounded in experience: “I’ve seen hundreds of bathrooms and decks. I can suggest what works best for your situation—and what to avoid.”
The Auckland Home Show is where this expertise comes alive. With hundreds of suppliers and specialists under one roof, it’s the perfect place to compare options, get inspiration, and ask the tough questions.

Popular Trends and Smart Spending
Right now, Kiwi homeowners are still embracing open-plan living—knocking down walls to connect kitchens and lounges to other spaces. But Russell also emphasises thinking beyond aesthetics: “Sometimes upgrading wiring, roofing, or hot water systems makes a bigger difference to comfort than just adding floor space.”
When it comes to smart spending, he suggests focusing on areas that truly improve day-to-day life—like kitchens and bathrooms—while being careful not to over-capitalise if you’re planning to sell soon.

The Power of Planning
For Russell, successful renovations come down to planning and teamwork. His process starts with site visits and early-stage budgeting, before moving into detailed design and pricing. This ensures surprises are minimised and budgets stay on track.
He also highlights the importance of trust: “Renovators are in your home, around your family and pets. It becomes a partnership. The best projects are built on honesty, teamwork, and yes—sometimes even banana cake!”

Why the Auckland Home Show is a Must-Visit
Even after years in the industry, Russell still finds inspiration at the Home Show: “You can’t know everything. I always walk away having learned something new.”
From outdoor fireplaces and spa pools to smart storage solutions, the show gives homeowners the chance to explore innovations, meet trusted experts, and get practical advice.

You can watch the full interview here:
Final Thoughts
Whether you’re planning a bathroom refresh, an extension, or a whole-house transformation, the key is clear: get expert advice early, align your budget with your goals, and plan thoroughly.
Russell Clark’s down-to-earth approach is proof that with the right guidance, renovating can be not just stress-free—but genuinely rewarding. Don’t miss your chance to hear him speak at the Auckland Home Show Seminar Series.
For more ticket information: click here
Learn more: www.licensedrenovations.co.nz