At IraIra, we believe that the essence of a home is found in the quiet, intimate moments—the feel of soft linen against your skin, the comfort of being wrapped in warmth, and the joy of knowing that every detail around you has been thoughtfully crafted with care. We don’t just make bedding; we create the foundation for a life well-lived, a place where beauty, comfort, and sustainability come together in perfect harmony.
Born out of a deep love for quality craftsmanship and a commitment to sustainability, IraIra is more than just a brand – it’s a reflection of our values and our dedication to making the world a better place, one bedroom at a time. We saw a gap in the market for linens that are not only luxurious and beautiful but also kind to the planet. With this vision, we set out to create bedding that embodies the spirit of Aotearoa, blending timeless design with eco-friendly practices.
Each piece of linen we produce is a labour of love. From the moment we select the finest, sustainably sourced materials to the final hand-stitched details, every step of our process is guided by a commitment to excellence. We believe that true luxury is not just about aesthetics – it’s about how a product is made, who it’s made by, and the story it tells.
What sets IraIra apart is our unwavering attention to detail and our dedication to handcrafted artistry. Our linens are designed in New Zealand, where the beauty of our natural surroundings inspires every stitch. We take pride in the little things – like the hand-stitched embroidery that adds a personal touch to each duvet cover, or the natural coconut husk buttons that close each piece with a nod to nature.
Our quilts and duvet covers are more than just bedding; they are heirlooms in the making. With 250gsm cotton filling, our quilts offer the perfect blend of warmth and breathability, ensuring a comfortable night’s sleep in any season. Over time, our linens become softer and more inviting, aging gracefully and becoming a cherished part of your home.
But it’s not just about comfort and durability. Every IraIra product is designed with sustainability in mind. We are committed to reducing our environmental impact, which is why we use only the highest quality, certified materials. Our linens are gentle on your skin and the Earth, allowing you to rest easy knowing that your comfort does not come at the expense of the planet.
